Services

I have several years of experiences at all kind of quantitative research:

- Usage & Attitude

- Target group research incl. Customer satisfaction

- Market & Customer segmentation (based on customer needs, demographics, attitudes, usage, conjoint utilities; Personas workshops, etc.)

- Brand Driver Research: Image studies, driver analysis, Mapping, MDS

- Pricing Research (van Westendorp, Garbor Granger, pricing via conjoint)

- Conjoint Measurement (Product optimisation, Pricing, Benefit segmentation, etc.)

- Tailor-made multivariate statistics

=> All of the above mentioned research techniques combined with every possible data collection method  (PAPI, CATI, CAPI, Online, Onsite, Usability Test, etc.; depending on suitability)